A thought-provoking guide that challenges you to re-examine the way you think, applicable to business professionals and creatives alike.

In this groundbreaking book, leading creativity expert and bestselling author Michael Michalko demonstrates that a major characteristic of creative thinking is the ability to generate a host of associations and connections between dissimilar subjects, and that we diminish our potential when we think in terms of separate and distinct categories. Through philosophy, psychology, and science, Michalko explores why we think the way we do and shows readers how to break out of patterns, adapt to new situations, and optimize their brainpower. With hundreds of hints, tips, tricks, tales, and puzzles alongside discussions of imaginative thinkers throughout the ages, Creative Thinkering will help readers learn to think about what can be instead of what is and what is not.