Most of us at some time have been stumped for ideas or a new angle on a business problem and wondered what we can do to break the deadlock to move forward. The answer is of course to be a little creative but that is easier said than done. How do you get started, what can you apply creativity to? Whether you have embraced creativity as part of your business toolkit, are just wondering how to get started or are just plain curious then this book is for you. Derek specialises in the application of Creativity to business issues and the broader issues of Innovation with a no nonsense practical approach. In the book Derek introduces a number of creative techniques, showing readers when (and when not) to use them and providing some worked examples. There are also two useful sections that list possible uses for each technique as well as showing how we can resolve some common business problems. So it's useful even for those in a rush.