The Skinny On Creativity. Creative thinkers will have an edge in the years ahead. Whereas once analytical thinking was paramount, today manchines can perform analysis better than most humans. But machines can't imagine; machines cannot think creatively. And so, to compete and prosper you need to develop your ability to think creatively. So, give us an hour of your time. That's about how long it will take for you to read this book. By the end of this book you will have a better understanding of the rules of creativity, and an enhanced facility for thinking "outside the box."