Cantitate/Preț
Produs

Crisis Communication Cases from Asia: A Cultural Approach

Editat de Krishnamurthy Sriramesh, Su Lin Yeo
en Limba Engleză Paperback – 4 oct 2024
This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.
Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments.
This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 23902 lei  6-8 săpt. +7069 lei  6-12 zile
  Taylor & Francis – 4 oct 2024 23902 lei  6-8 săpt. +7069 lei  6-12 zile
Hardback (1) 76200 lei  6-8 săpt.
  Taylor & Francis – 4 oct 2024 76200 lei  6-8 săpt.

Preț: 23902 lei

Preț vechi: 28841 lei
-17% Nou

Puncte Express: 359

Preț estimativ în valută:
4575 4826$ 3812£

Carte tipărită la comandă

Livrare economică 03-17 ianuarie 25
Livrare express 28 noiembrie-04 decembrie pentru 8068 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032533889
ISBN-10: 1032533889
Pagini: 226
Ilustrații: 2
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.42 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

Introduction  1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective  2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis  3. INDIA: McDonald’s Faces Boycott Over Halal Meat  4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste  5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger  6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash  7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton  8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance  9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment  10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business.  Epilogue

Recenzii

Crisis Communication Cases from Asia is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.”
Daniel LauferVictoria University of Wellington, New Zealand
 
“This book pushes the boundaries of theory and practice in crisis communication by incorporating a cultural perspective. Each case is examined through a socio-political lens including societal, organizational, political, economic, media and activist cultures. Such a perspective is novel to crisis communication scholarship, a welcome addition to advance knowledge. Notably, the book does not treat Asia as a homogenous whole, but as a tapestry of widely divergent cultures. This book fills a glaring lacuna in crisis communication research by offering a rich compilation of crisis cases from nine Asian countries written by practitioners using the same conceptual framework for analysis.”
Ganga DhaneshUniversity of Maryland, USA

Notă biografică

Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.
Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

Descriere

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.