Cross Brand Yourself Think Outside Your Niche Is An Introductory Handbook Guide Into The Basics Of Cross Branding. This guide provides entry-level concepts for helping entrepreneurs re-purpose their efforts to learn how to showcase their offerings and services in a variety of industries. This resource challenges the reader to begin thinking outside their traditional niche and rethink their resume in order to up-level their branding power to cross-pollinate their gifts in other arenas. Includes exercises, brainstorming and action planning section in the back.