"The Company Analysis Guide" is intended to consultants for the best use of skills in order to achieve a brilliant result for the client. Of course, this tool can also be of significant benefit for a well-organized consulting firm, if it is used properly. On the other hand, this guide gives the client an insight into the professional work of the external analyst. It creates significantly more security through transparency for the client. The entrepreneur, who prefers the self-analysis, receives a professional working directive for his particular use. Based on a sufficient self-criticism, and the consistent use of this tool, a "changing-in-the-right-direction" result is to be expected. A useful tool for ambitioned analysts, whether externally or internally, consultants or entrepreneurs