Book Description Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book-but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much-which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do-and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: Graphic design best practices Videography tips Content writing dos and don'ts Inbound marketing Strategy development All manner of web app and website delivery keys ... and a lot more This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands-and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.