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Cultural and Technological Influences on Global Business: Premier Reference Source

Autor Bryan Christiansen, Ekaterina Turkina, Nigel Williams
en Limba Engleză Hardback – 2 apr 2013
Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
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Specificații

ISBN-13: 9781466639669
ISBN-10: 1466639660
Pagini: 635
Dimensiuni: 216 x 279 x 37 mm
Greutate: 1.81 kg
Editura: Business Science Reference
Seria Premier Reference Source