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Cultural Heritage Tourism: American Association for State & Local History

Autor Cheryl M. Hargrove
en Limba Engleză Paperback – 26 mai 2017

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

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Specificații

ISBN-13: 9781442278837
ISBN-10: 1442278838
Pagini: 408
Dimensiuni: 178 x 254 x 24 mm
Greutate: 0.76 kg
Editura: Rowman & Littlefield
Seria American Association for State & Local History


Cuprins

List of Illustrations List of Tables Foreword Preface Acknowledgements Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy Step 1: Analyze the Potential Chapter 2: Identifying and Assessing Local Culture and Heritage Chapter 3: Understanding Visitor Needs and Expectations Chapter 4: Determining Visitor Readiness Step 2: Plan and Engage Chapter 5: Engaging Diverse Stakeholders Chapter 6: Establishing a Vision and Plan for Sustainability Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity Step 3: Develop Authentically Chapter 8: Developing and Enhancing Experiences Chapter 9: Telling Your Story Chapter 10: Funding Your Focus Step 4: Market for Positive Impact Chapter 11: Marketing to Visitors Step 5: Manage for Growth and Sustainability Chapter 12: Managing for Consistency, Quality, and Sustainability Chapter 13: Delivering Valued Cultural Heritage Experiences Chapter 14: Measuring the Impact of Cultural Heritage Tourism Chapter 15: Collaborations for Success Resources and References Resources and References Glossary of Terms and Acronyms Bibliography About the Author Index

Notă biografică

By Cheryl M. Hargrove

Descriere

Cultural Heritage Tourism: Five Steps for Success and Sutainability helps managers and community leaders attract visitors to cultural heritage sites, attractions, or destinations through a proven five-step process. Complete with case studies, best practices, and sample documents, this book covers every step, from inception to evaluation.