Cultural Intelligence for Marketers – Building an Inclusive Marketing Strategy
Autor Anastasia Karkl Gabrielen Limba Engleză Paperback – 2 mar 2024
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Specificații
ISBN-13: 9781398614031
ISBN-10: 1398614033
Pagini: 280
Dimensiuni: 157 x 233 x 30 mm
Greutate: 0.4 kg
Editura: Kogan Page
ISBN-10: 1398614033
Pagini: 280
Dimensiuni: 157 x 233 x 30 mm
Greutate: 0.4 kg
Editura: Kogan Page
Notă biografică
Anastasia Karklina Gabriel is Senior Lead of Global Insights at Reddit. A brand strategist, cultural theorist and lifelong activist, she helps build inclusive brands and embed cultural fluency in marketing strategy. Gabriel has consulted with Nike, Disney, Samsung, eBay, Bacardi, Kraft, Diageo, Ulta Beauty and Hinge. Her advocacy work has appeared in The New York Times, The Wall Street Journal, Colorlines, Mic.com, The Washington Post and USA Today. Gabriel is based in New York City, New York.