Culture Is the Way – How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence

MATT MAYBERRY is an internationally acclaimed keynote speaker and one of the world's foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as Forbes, Fortune, Business Insider, and Entrepreneur, as well as on NBC, ABC, Fox Business, ESPN, and more.

AUTHOR'S NOTE vii FIGURE LIST ix ACKNOWLEDGMENTS xi 1 Is Culture Powerful? Ask a Football Coach 1 Success Leaves Clues 4 The Larger Room 8 Leading Boldly into the Future 10 The Power of Culture 13 Why This Book and Why Now? 15 The Aim of This Book 17 2 What Exactly Is Culture? 19 Confusion Around Culture 25 Driver of Organizational and Team Excellence 27 Negative Misconceptions 29 Culture Is Not. . . 30 Five Key Elements of a Positive Culture 31 3 The Dilemma Traps 35 The Shiny Object Syndrome 39 Culture Is Not Sexy 40 Boeing: An American Giant That Lost Its Way 43 The Great Turnaround 45 How to Avoid the Culture Dilemma Traps 46 4 The Five Roadblocks to Cultural Excellence 49 The New Economic Order of Changing Culture 55 The Five Roadblocks to Cultural Excellence 57 Actions to Mitigate and Overcome the Roadblocks 70 5 Five Steps to Building a World-Class Culture 73 The Five-Step Process 78 6 Create Your Cultural Purpose Statement 81 Creating a Cultural Purpose Statement 86 Lessons from College Football Coaches 90 Much More Than a Clever Mantra 96 Create Your Own Cultural Purpose Statement 98 Action Steps for Leaders 100 7 Winning Hearts and Minds for Impactful Culture-Building 103 Top-Down Directed, but Bottom-Up Created 108 A Collaborative, Multifaceted Approach 110 Driving Cultural Meaning and Impact 116 Action Plan for Leaders 117 8 The Culture Implementation Playbook 121 Imagine This Scenario 124 Common Culture Implementation Pain Points 128 Six Implementation Pain Points 129 A Playbook for Driving Transformation at Scale 132 Culture Implementation Playbook 133 Moving with Urgency and Adaptability 140 Culture Implementation Playbook Action Steps 142 9 Be Fanatical About Sustained Impact 145 Framework for Driving Culture Sustainability 150 Five-Step Fanatical Framework 152 Full System Embedment for Sustained Impact 156 Action Steps to Be Fanatical About Sustained Impact with Your Culture 169 10 The Ultimate Differentiator Is Leadership 171 A Leader's Role in Building Culture 176 Become a Transformational Leader Now 181 Build a Leadership Factory 190 Five Key Elements to a Successful Leadership Development Program 194 Leadership Action Steps and Reminders 196 11 Commercial Execution 199 Keep the "Main Thing" the "Main Thing" 204 Be Extraordinary 207 Find Your Commercial DNA 210 The Seven Commandments of SGWS 214 Extreme Clarity and Understanding 215 Be Obsessed with Talent 219 12 Be a Chief Culture Driver 225 The Bigger Picture 229 The Magic Ingredient 232 What You Can Do Now 234 Putting It All Together 238 A Final Note for You 240 Chief Culture Driver Pledge 242 NOTES 245 ABOUT THE AUTHOR 253 INDEX 255