5 Steps that Will Ignite Your Business Culture and Inspire Employees to Drive and Sustain Growth Great companies set themselves apart from competitors by recognizing the key to continual success is energizing and empowering their most important asset... their people. In Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, business development expert Jason Richmond delivers proven insights that help you define, diagnose, plan, measure, and sustain an enterprising culture that breeds employee achievement and peak success. Through tips, templates, case studies, and action plans, he shows you step-by-step how to:

• Understand what culture really is and why a great one is essential today
• Recognize why fulfilled employees are your key to growth and customer satisfaction
• Develop a culture where purpose and profit are of equal value and importance
• Define and shape the culture you want and unleash the full power of your people
• And much more

In addition, Culture Spark shows you how to recapture the startup spirit that evolved your business from a mere idea into a living, breathing success story. Jason Richmond also reveals the secrets to building an organizational culture that exudes the same characteristics as people you trust, respect, and admire the most. Shatter 6 Lingering Myths About Business Culture As you read Culture Spark, you'll gain an in-depth understanding of what defines culture and its importance in organizations today. Along the way, Jason Richmond shatters limiting beliefs and myths to reveal hard truths, such as...

• Developing culture ISN'T HR's job
• Perks and benefits DO NOT create great culture
• Hiring for culture IS incredibly important
• Great culture DOESN'T have to cost a fortune
• Culture is NOT a passing fad
• Culture is NOT created on its own

By debunking myths and defining precisely what culture is, Jason Richmond helps you develop an extensive understanding of the vital impact organizational culture has on...

• Recruiting
• Sales
• Growth development
• Succession planning...

...and other aspects of your business