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Customer Accounting: Creating Value with Customer Analytics de Massimiliano Bonacchi

Customer Accounting: Creating Value with Customer Analytics: SpringerBriefs in Accounting

Autor Massimiliano Bonacchi, Paolo Perego
en Limba Engleză Paperback – 14 noi 2018
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. 

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Specificații

ISBN-13: 9783030019709
ISBN-10: 3030019705
Pagini: 90
Ilustrații: VIII, 87 p. 19 illus.
Dimensiuni: 155 x 235 mm
Greutate: 0.15 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Accounting

Locul publicării:Cham, Switzerland

Cuprins

1 Introduction.- 2 Customer analytics: definitions, measurement and models.- 3 Customer analytics for internal decision-making and control.- 4 Customer Equity for external reporting and valuation.- 5 Conclusions and trends to look forward.

Notă biografică

Massimiliano Bonacchi is Full Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He graduated and received his Ph.D. from the University of Florence (I). He has been a visiting professor at NYU Stern School of Business and Baruch College CUNY (USA). His research interests include financial reporting and disclosure, financial statement analysis, managerial accounting, and corporate social responsibility. He has published in various international peer-reviewed journals, including Contemporary Accounting Review, Business Strategy and the Environment, and Management Accounting Quarterly.

Paolo Perego is Associate Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He is a graduate of Bocconi University (I) and EPFL (CH), and he received his Ph.D. at Radboud University Nijmegen (NL). He is visiting faculty at the Rotterdam School of Management, Erasmus University (NL), where he hasbeen Associate Professor. His research and teaching interests include managerial accounting, performance measurement systems, sustainability accounting, and Integrated Reporting. He has published in several international peer-reviewed journals, including Accounting, Organizations and Society, Journal of Management Studies, European Accounting Review, Journal of Accounting and Public Policy and Management Accounting Quarterly.

Textul de pe ultima copertă

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. 

Caracteristici

Explains how to effectively use information on customer characteristics and behavior to create value Integrates Accounting, Finance, and Marketing perspectives Includes real-world examples of best practice and insights from academic research on customer accounting