Customer-Centric Knowledge Management
Editat de Minwir Al-Shammarien Limba Engleză Hardback – 25 aug 2011
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Specificații
ISBN-13: 9781613500897
ISBN-10: 1613500890
Pagini: 332
Ilustrații: 1
Dimensiuni: 216 x 279 x 19 mm
Greutate: 1.05 kg
Ediția:New.
Editura: Information Science Reference
Locul publicării:Hershey, United States
ISBN-10: 1613500890
Pagini: 332
Ilustrații: 1
Dimensiuni: 216 x 279 x 19 mm
Greutate: 1.05 kg
Ediția:New.
Editura: Information Science Reference
Locul publicării:Hershey, United States
Descriere
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).