The question is "what is the core business of any corporation?" and the answer is to create different shared value for its customers. The second question is "where does that different shared value get created?" The answer is in the interface between each employee and the employees and the customers. Hence we ask if the employees in that interface create a different shared value, what should the business of leaders, management and each employee be? The answer to that question is to enthuse and encourage employees so that they can create a different shared value... VINEET NAYAR