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Customer Innovation de Marion Debruyne

Customer Innovation

Autor Marion Debruyne
en Limba Engleză Paperback – 2 mai 2014

Câștigătoare Cartea de Management a Anului 2015. Categoria Inovație. CMI Management Book of the Year. Innovation and Entrepreneurship.

A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. This title deals with this topic.
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Specificații

ISBN-13: 9780749471644
ISBN-10: 0749471646
Pagini: 253
Ilustrații: black & white illustrations, black & white tables, figures
Dimensiuni: 161 x 232 x 15 mm
Greutate: 0.38 kg
Editura: Kogan Page

Notă biografică

Prof. Dr. Marion Debruyne is Associate Professor and Partner at the Vlerick Leuven Gent Management school. She is Director Masters Programs as well as academic director of the executive open enrollment program "Product Management". She also teaches the Marketing Management course in the full-time and part-time executive MBA programmes. As a speaker and coach, she has ample experience within multiple industries ranging from pharma & healthcare (J&J, Merck, UCB, Agfa, Abbott) to industry (DSM, Umicore, ETEX, Aliaxis,Johns Manville etc.) to financial services (BNP Paribas, KBC, ING) to consumer products & services (Kraft, Philip Morris, Macintosh, Securitas). She is also independent member of the Board of Directors of Kinepolis and Recticel.