Customer relations skills-or a lack of them-influencing hiring, in-house training, and compensation. The reason for this is simple: Customer relations can determine a company's success or failure. By completing this comprehensice workbook, your students will acquire the knowledge needed to improve their customer relations skills. To aid in student understanding, each chapter begins with performance objectives, contains frequent discussion questions and practice exercises, and concludes with review questions. In addition, to practice skills they have just learned, students are provided a variety of case studies requiring role playing.