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Customer Relationship Management Using Business Intelligence de Graham Sturdy

Customer Relationship Management Using Business Intelligence

Autor Graham Sturdy
en Limba Engleză Hardback – 30 sep 2012
A resource for understanding and implementing Enterprise Resource Planning, and Business Intelligence systems. It is suitable for those who are considering implementing such systems within their own organisations, or for managers who wish to maximise the potential of ERP and BI systems that they currently operate.
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Specificații

ISBN-13: 9781443840798
ISBN-10: 1443840793
Pagini: 380
Dimensiuni: 147 x 208 x 33 mm
Greutate: 0.66 kg
Ediția:New.
Editura: Cambridge Scholars Publishing

Notă biografică

Born in Dublin Ireland, Graham is an independent management consultant, who holds an MSc honours degree in Technology Management from the National University of Ireland Galway (NUIG) having originally graduated from the University of Limerick in Computer Engineering. Graham has considerable experience in Business Intelligence and Customer Relationship Management, being both a researcher and a professor in both of these disciplines.