Customer Relationship Marketing is a powerful tool that many marketers are still overlooking today, yet it can make you more efficient and increase your marketing efforts. If someone asked you how many customers you had in your region, could you tell them ? If you were asked how many sales prospects, you had, would you know ? Using Customer Relationship Marketing, it is important to divide your customer data base into segments or regions, because if you don't when you send out that email message, everyone is going to get it and at best it will result in a low response and worse it will annoy customers and have them drop off. And much more