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Customers' Adoption of ATM Channel in Ethiopian Commercial Banks

Autor Geletesa Negeri Jirtata, Tesfatsion Sahilu
en Limba Engleză Paperback – 26 iun 2012
According to this study findings demographic characteristic variables were strongly Vassociated with adoption of ATM. Younger users are easy to adopt new technology than elders, monthly income, occupation, educational background and marital status are the main factor for the adoption of ATM. The findings of this study showed that the variables that influence to adopt ATM were convenience of location, convenience of operating hour's (24/7 accessibility of service), speed of transaction, security, accuracy, satisfaction and users previous experience, knowledge of computer and maturity in banking experience were the main factors of adoption.
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Specificații

ISBN-13: 9783848445080
ISBN-10: 3848445085
Pagini: 92
Dimensiuni: 152 x 229 x 6 mm
Greutate: 0.15 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

NAME: GELETESA NEGERI JIRATAPROFESSION: LECTURERDATE OF BIRTH: 16, Nov.1978NATIONALITY: ETHIOPIANEDUCATION:BA in Bankinf & Finance, from Jimma UniversityMSc in Finance & Investment, from Mekelle University