Customers Are the Answer to Everything: How to Get and Keep All the Customers Your Business Wants
Autor Martha Hanlon, Chris Williamsen Limba Engleză Paperback – 31 ian 2012
Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career?
"Customers are the Answer to Everything" unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you….over and over.
Here are just a few discoveries in "Customers are the Answer to Everything":
* Find out what your customers really need but you may not be giving them
* Discover how to talk to your customer “on their level”
* Learn how your potential customers really make decisions to buy….or not
* Uncover the formula for the customer who pays, stays and refers
"Customers are the Answer to Everything" is already changing the way businesses throughout the world think about and act to create new customers. Why not be next?
"Customers are the Answer to Everything" unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you….over and over.
Here are just a few discoveries in "Customers are the Answer to Everything":
* Find out what your customers really need but you may not be giving them
* Discover how to talk to your customer “on their level”
* Learn how your potential customers really make decisions to buy….or not
* Uncover the formula for the customer who pays, stays and refers
"Customers are the Answer to Everything" is already changing the way businesses throughout the world think about and act to create new customers. Why not be next?
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Specificații
ISBN-13: 9781614481072
ISBN-10: 1614481075
Pagini: 187
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.27 kg
Editura: Morgan James Publishing
ISBN-10: 1614481075
Pagini: 187
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.27 kg
Editura: Morgan James Publishing
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Recenzii
It does for small business what so many have forgotten. It shines the light on the marketing foundation every business needs and wants. Then it delivers a series of affordable and easy-to-implement activities and solutions that will really appeal to your customers. -- HEIDI KRUPP, CEO, Krupp Communications, Inc
Most books are filled with positive ways to pump you up. Customers Are the Answer to Everything offers a wealth of specific, tangible tactics that you can start using now. It inspires fresh and new approaches to bring prospects and customers into your business. --JIM BRITT, Author, Do This. Get Rich!
If your product, service or issue isn’t catching on, Martha Hanlon and Chris Williams will show you how to change that and fast and affordably. -- JOHN LIMBOCKER, Internet Dominator CEO and Godfather of SEO
The wonderful book you hold in your hands delivers a clear, concise and unique system for bringing customers into your business. You’ll reconstruct your business marketing and sales, but more important, you’ll adjust your relationship with your prospects and customers. ߝ JAY CONRAD LEVINSON, Entrepreneur and best-selling author of Guerrilla Marketing
These are the very marketing and sales strategies that our business is using to attract new clients. The strategies are created with the budgets of small business owners in mind, and most cost little-to-nothing to implement. --PETER IVETT, Director, Viventé
Endlessly curious, opinionated and knowledgeable on the essentials of attracting customers, Martha and Chris are clear-eyed about what coaches need to do to build their business. --KAREN KIMSEY-HOUSE, CEO, Coaches Training Institute
There are two new superstars on the marketing horizon, Martha Hanlon and chris Williams We have two new names on the marketing horizon who have the talent and insight to stand beside the greatest marketers of our time. --JILL LUBLIN, Master PR Strategist, international speaker and author of three best-selling books including Get Noticed, Get Referrals
"Marketing and sales represent the two most important activities for any entrepreneur. Martha and Chris map out a clear, compelling, yet practical process for entrepreneurs to build the business of their dreams. It’s a fresh, new, and current approach to bring customers into your business for a long, long time. -- LORAL LANGEMEIER, CEO/Founder of Live Out Loud, international speaker, money expert and best-selling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket.www.liveoutloud.com
Most books are filled with positive ways to pump you up. Customers Are the Answer to Everything offers a wealth of specific, tangible tactics that you can start using now. It inspires fresh and new approaches to bring prospects and customers into your business. --JIM BRITT, Author, Do This. Get Rich!
If your product, service or issue isn’t catching on, Martha Hanlon and Chris Williams will show you how to change that and fast and affordably. -- JOHN LIMBOCKER, Internet Dominator CEO and Godfather of SEO
The wonderful book you hold in your hands delivers a clear, concise and unique system for bringing customers into your business. You’ll reconstruct your business marketing and sales, but more important, you’ll adjust your relationship with your prospects and customers. ߝ JAY CONRAD LEVINSON, Entrepreneur and best-selling author of Guerrilla Marketing
These are the very marketing and sales strategies that our business is using to attract new clients. The strategies are created with the budgets of small business owners in mind, and most cost little-to-nothing to implement. --PETER IVETT, Director, Viventé
Endlessly curious, opinionated and knowledgeable on the essentials of attracting customers, Martha and Chris are clear-eyed about what coaches need to do to build their business. --KAREN KIMSEY-HOUSE, CEO, Coaches Training Institute
There are two new superstars on the marketing horizon, Martha Hanlon and chris Williams We have two new names on the marketing horizon who have the talent and insight to stand beside the greatest marketers of our time. --JILL LUBLIN, Master PR Strategist, international speaker and author of three best-selling books including Get Noticed, Get Referrals
"Marketing and sales represent the two most important activities for any entrepreneur. Martha and Chris map out a clear, compelling, yet practical process for entrepreneurs to build the business of their dreams. It’s a fresh, new, and current approach to bring customers into your business for a long, long time. -- LORAL LANGEMEIER, CEO/Founder of Live Out Loud, international speaker, money expert and best-selling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket.www.liveoutloud.com
Notă biografică
Martha Hanlon cut her marketing teeth in some pretty big places. An MBA from Wharton and years of directing product management and marketing groups for some of the biggest companies in America like AT&T, BT and MCI taught her how Big Guys do marketing. After years of leading the gorillas to revenue gains, she knew it was time to do the same with small business. That’s where the innovation lies. After creating the marketing services group to serve Blanc and Otus Public Relations venture-backed clients, Martha went on to found three businesses of her own. So she “gets” small business. Sought-after to develop new marketing techniques to rapidly build brands, products and leads, leads, leads, she spots trends and breaks a lot of marketing “rules” to deliver new results. Fun, engaging and a bit irreverent, Martha is passionate about the need for businesses to start talking to people the way they talk to each other---in lively, authentic conversations--and to tell stories that help the world understand why they are cool.
Chris Williams started her career as a business builder much earlier than most--at the tender age of 9 she became the top seller in Girl Scout cookies. Chris moved on to more challenging opportunities, eventually becoming a successful sales manager and trainer at Xerox and building her own multimillion-dollar distributorship. After Chris graduated from the University of Oregon with a major in Marketing and Finance, she went straight to work for Xerox, serving as sales manager and district marketing manager. Year over year, her revenue growth topped 18%. Always in the President’s Club, she not only trained over 400 sales reps and launched 48 products.
Chris Williams started her career as a business builder much earlier than most--at the tender age of 9 she became the top seller in Girl Scout cookies. Chris moved on to more challenging opportunities, eventually becoming a successful sales manager and trainer at Xerox and building her own multimillion-dollar distributorship. After Chris graduated from the University of Oregon with a major in Marketing and Finance, she went straight to work for Xerox, serving as sales manager and district marketing manager. Year over year, her revenue growth topped 18%. Always in the President’s Club, she not only trained over 400 sales reps and launched 48 products.
Descriere
"Customers Are the Answer to Everything" is changing the way businesses throughout the world think about how to create new customers. This book brilliantly illuminates how to get customers to choose a business over and over.