Most business owners are GREAT at delivering the product or service they sell. In fact, most are experts at what they do. The BIGGEST problem that most business owners have is dealing with (and suffering from) the UPS and DOWNS of business and income, because they don't have new client generating campaigns in place every week. When you combine lack of consistent business growth with the ABSENCE of expert positioning in the marketplace, generating more new clients becomes even HARDER because the masses DON'T KNOW you exist. But, when you have SALES-making, NEW client generating campaigns that create DEMAND for your products or services and help you acquire a consistent flow of quality new prospects and clients every week, you SOLVE your biggest problem(s). This timeless book includes over 52 No-Cost New Client Generating Campaigns that create leads, referrals, or new clients every day. When you become the trusted, go-to EXPERT, prospects seek you out. And, that means you get to finally Cut The Yo-Yo, eliminate the UPS and DOWNS in your business, and take CONTROL of your business growth and income. Every year, tens of thousands of business owners, doctors and professionals struggle because they don't know HOW to acquire targeted prospects and new clients every week. Cut The Yo-Yo was written to make sure you never go a single day without leads, referrals, or sales again