• Cypress Hill is considered the first-ever Latin American hip hop group, and has sold over 20 million albums to date, with this graphic novel release timed to their 30th anniversary and activities and merchandise planned around it
• Graphic novel traces the group’s origins back to Los Angeles, CA and is set against a backdrop of the turmoil of the LA Riots, making this an all-too relevant release following the events of 2020 and clashes between police and protestors in the Black Lives Matter movement
• Written by former Complex Editor-in-Chief and Def Jam Records executive Noah Callahan-Bever
• Feature media coverage in LA Times, NY Times, High Times
• Planned regional features across Southern California print and radio outlets, including daily and weekly publications in Los Angeles, Orange County, and San Diego

1991: XXX years ago, a trailblazing trio made music history blending East Coast hip-hop fundamentals with West Coast chicano swagger to form a sound all their own. Before they became icons, Louis and Senen were just a couple teenage cholos from around the way, trying to stay out of trouble--Until a series of chance encounters with both sides of the law changed their path forever.