Dare to Be Naive

Joshua Berry is the author of Dare to Be Naive: How to Find Your True Self in a Noisy World. He is also the Co-founder and Managing Director of Econic, an innovation, transformation, and strategy consulting company and Certified B Corporation. Along with his team, Joshua has partnered with US Bank, John Deere, Procter & Gamble, Nelnet, Ameritas, Omaha Public Power District, Farm Credit Services of America, and Blue Cross Blue Shield of Nebraska, among others.
Prior to starting Econic, Joshua worked in global talent management consulting for clients like The Ritz-Carlton Hotel Company, H&R Block, Stanford Medical Center, University of Notre Dame and The Cheesecake Factory. Moreover, he mentored and led workshops for early stage startups at seed-stage accelerators on topics like Lean Startup, Design Thinking, Change Management, Innovation Accounting and Business Model innovation.
As the challenges we face in business become increasingly more complex, the transformative power of doing good in business creates a flywheel effect that impacts both Return on Investment (ROI) and Ripples of Impact (ROI). Joshua challenges business leaders to think bigger and more intentionally to discover the expansive value of using business for good.
Joshua lives in Nebraska with his partner, Trisha, and four children. He enjoys running, travel, an eclectic mix of music, reading, and all types of games.