Dare to Lead Like a Girl
Autor Dalia Feldheimen Limba Engleză Hardback – 9 iun 2022
Preț: 128.97 lei
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Specificații
ISBN-10: 1538163527
Pagini: 248
Dimensiuni: 140 x 216 x 30 mm
Greutate: 0.61 kg
Editura: Rowman & Littlefield
Recenzii de la cititorii Books Express
Bogdan Marta a dat nota:
Got it in the weekend, and already read half of it and has so many examples exactly on this subject, as she has 3 daughters. It felt like I am continuing the discussion while reading and found these ideas I resonated with, which I touched upon over the weekend with my daughter Sonia (she is reading #Dune now, but the next one is Dalia’s book): 💡 “It’s not about being the smartest in the class, it is about having grit, a strong drive for results, about being self-driven and hard working 💡 It’s about enjoying the journey and finding time to do those things that makes you happy 💡 It’s about Sara Blakely, one of the youngest self-made billionaires, and the story she tells of her father who, from her early childhood on, didn’t ask her about her great scores. He would instead ask every week seven words which changed her life – ‘What did you fail at this week?’ And when young, Sara would answer, he would high-five her. He thought her she was still loved and that her #failures were to be #celebrated as a critical stepping stone toward growth. 💡 It’s about those with a growth mindset that see failure as a stepping stone. ‼️Don’t overclaim failure.” For more, including exercises and activities about the concepts presented, check out the book 📖. It is a great read for #entrepreneurs #corporateworld #workingparents #aspiringleaders #leaders
Notă biografică
Dalia Feldheim spent 17 years at Procter & Gamble, where she led some of the world's most successful brand-building campaigns including the iconic Always "#LikeAGirl?, Tampax "Mother Nature? and Whisper "Touch the pickle? all Cannes advertising award winners. Later appointed Chief Marketing Officer for Electrolux Asia, she led a transformational change program that won the first ever Effie award for business results and creativity and turned the region around into a Best-In-Class consumer and digital-centric organization. Passionate about women empowerment, while at P&G she founded P&G's Russia Women's Network, and later did the same in Singapore. In 2018, Dalia established her own Leadership Consultancy (Flow Leadership Consulting) and turned her attention full time to her passion for supporting leaders to impact change with greater purpose, joy, and mindful flow. Dalia is a sought-after global speaker (Including TEDx) and her clients include multinationals like Google, FB, LinkedIn, Netflix, Microsoft and others. Dalia is an adjunct professor for Happiness at Work at SMU (Singapore Management University).
Descriere
For women AND men, this fresh look at leadership helps us all learn to connect to our more feminine leadership traits and lead like a girl! Dare to Lead Like a Girl is a holistic look at how to achieve purpose and joy at work. It is about turning the world of work into a place where empathy, intuition, passion, and resilience take their rightful place, where women can lead like women and men can tap into their more feminine leadership traits and dare to lead (more) like a girl! Dalia Feldheim was one of the marketing directors behind the 2014 global Always ad campaign "#LikeAGirl." This message touched a nerve for women and men alike becoming much more than a commercial - as it became an icon for women's empowerment. The ad was selected by Forbes as one of the 10 most influential campaigns of the decade. In the commercial, while a young girl understand the phrase 'run like a girl' to mean, run as fast as you can, somewhere along the way, doing things "like a girl" becomes an insult. The goal of the commercial was to change the meaning of words and reclaim the phrase to simply mean "be proud of who you are." With Dalia's new book it is time to reclaim that phrase once again and this time in the world of leadership. It's time to stop asking our women leaders to lead like men and instead start learning from what is working for our women leaders--and share that wisdom with everyone, men and women alike. Dare to Lead Like a Girl is a provocative call to action to all leaders to stop wearing an emotional mask at work and connect to their more feminine leadership traits - owning their passion, perseverance, people skills, and positivity. With her flare for relatable storytelling, Dalia shares her executive leadership journey of over two decades backed by theoretical underpinning from the world of psychology, business, and mindfulness to encourage leaders to connect to their more feminine super powers: be courageous, lead from their heart, and Dare to Lead (more) Like a Girl.