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Data Warehousing and Data Mining for Telecommunications de Rob Mattison

Data Warehousing and Data Mining for Telecommunications: Artech House Computer Science Library

Autor Rob Mattison
en Limba Engleză Hardback – 31 iul 1997
A telecommunications-specific guide to data warehousing and mining, this work offers step-by-step directions for designing and delivering data warehousing and mining applications, using a number of case studies and real-world examples.
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Specificații

ISBN-13: 9780890069523
ISBN-10: 0890069522
Pagini: 273
Dimensiuni: 161 x 237 x 21 mm
Greutate: 0.54 kg
Editura: Artech House Publishers
Seria Artech House Computer Science Library

Cuprins

Everything’s Up to Date in Kansas City. Why Warehousing and How to Get Started. The Knowledge Management View of Business and Warehousing. Building the Warehouse -- One Step at a Time. Value Propositions in Telecommunications. Simple Sales Analysis -- An Introduction to Operational Monitoring Using Microsoft Query. Sales and Product Management -- Advanced Operational Monitoring Using COGNOS PowerPlay. Customer Intimacy -- An Introduction Using SPSS. Predicting Customer Behavior -- An Introduction to Neural Networks. Engineering and Competitive Analysis Support -- An Introduction to Geographical Systems and MapInfo. Appendices. Glossary.

Descriere

Through dozens of case studies and real-world examples, this clearly written guide shows telecommunications managers how to build more effective data warehouses without wasting time and money on impractical, untenable approaches. The book provides practical, step-by-step instructions on how to engineer and implement a warehouse/mining strategy that reduces costs, maximizes profits, and supports long-term corporate goals.