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Data Warehousing – The Route to Mass Customization Updated & Expanded de Skelly

Data Warehousing – The Route to Mass Customization Updated & Expanded

Autor Skelly
en Limba Engleză Paperback – 29 feb 1996
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
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Specificații

ISBN-13: 9780471963288
ISBN-10: 0471963283
Pagini: 228
Dimensiuni: 153 x 227 x 14 mm
Greutate: 0.37 kg
Ediția:Updated and Exp.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

CEOs and Senior Managers, IS Professionals, and Business Users of Information Systems.

Cuprins

Notă biografică

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

Descriere

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance.