Playing the dating game can be a challenge at any age or stage in life, but doing so at mid-life has a whole host of other concerns that Nancy Michaels and Neil Wood cover in depth in Dating Success After 40. The ingenious theme of this book is based on their collective experience as marketing (Michaels) and sales (Wood) experts, and how both apply to the online and offline dating post 40 - from the male and female perspectives. They have also collaborated with a team of experts that have shared their insight. Experts include Stacey Alcorn, Chef Anthony Ambrose, Ginger Burr, Cija Black, Dr. Diana Kirschner, Ande Lyons, Susan Ortolano, Rosalind Sedacca, Kimberly Seltzer, Robert Siciliano, Emmi Sorokin, Jodi R.R. Smith, Rosanne J. Thomas, Robyn Vogel, and Best-selling author Susan Winter, who has been featured twice on the Oprah show. The advice Nancy and Neil give, offers straightforward marketing and sales concepts as applied to the "business" of seeing yourself as an individual who needs to be marketed to a potential partner. It would be nice to believe that we didn't have to make an effort to find true love, but anything worth having is worth working for - especially a meaningful relationship. Neil and Nancy cover significant ground on everything from identifying your "ideal target market"- or dating "prospect," to understanding how to protect your identity and remain safe while looking for love. In addition to being knowledgeable about what it takes to date successfully, they each offer their unique yin/yang -- balanced perspective that's fun, entertaining and intelligent. If you've been looking for love in the all the wrong places - pick up Dating Success After 40 and read up on how you can position yourself for true love and your own version of Dating Success After 40. Consider Nancy and Neil part of your "dream team" to help you get back on track and find your new true love. You know he or she is out there waiting for you So don't be taking all that bad advice from your girl friends or guy friends until you read up on Dating Success. Neil and Nancy will tell you what's in and what's out and what's hot and what's not in Dating Success. Let's make this new year a very happy and exciting year for romance, love and passion