In the decades preceding the Civil War, the South struggled against widespread negative characterizations of its economy and society as it worked to match the North's infrastructure and level of development. Recognizing the need for regional reform, James Dunwoody Brownson (J. D. B.) De Bow began to publish a monthly journal-De Bow's Review- to guide Southerners toward a stronger, more diversified future. His periodical soon became a primary reference for planters and entrepreneurs in the Old South, promoting urban development and industrialization and advocating investment in schools, libraries, and other cultural resources. Later, however, De Bow began to use his journal to manipulate his readers' political views. Through inflammatory articles, he defended proslavery ideology, encouraged Southern nationalism, and promoted anti-Union sentiment, eventually becoming one of the South's most notorious fire-eaters. In De Bow's Review: The Antebellum Vision of a New South, author John Kvach explores how the editor's antebellum economic and social policies influenced Southern readers and created the framework for a postwar New South movement. By recreating subscription lists and examining the lives and livelihoods of 1,500 Review readers, Kvach demonstrates how De Bow's Review influenced a generation and a half of Southerners. This approach allows modern readers to understand the historical context of De Bow's editorial legacy. Ultimately, De Bow and his antebellum subscribers altered the future of their region by creating the vision of a New South long before the Civil War.