There are three compelling questions facing most Funeral Directors today. 1. How do I continue to compete and grow the funeral business in an ever-changing, digitally driven marketplace? 2. How will people find our firm when they need a Funeral Director? 3. How do I move my business more online and not lose the human touch, that's so important to the funeral industry? This book focuses on two key areas to answer those questions. 1. What is Digitisation and how is this impacting the funeral industry. 2. Why building a profile on the business social networking platform LinkedIn should be the first step to grow an online presence. This book is written to encourage action. To do nothing will be a nail in the coffin of your funeral business.