There are herds of wily sacred cows grazing lazily through the halls of the corporate world. And it should stop now. Bernstein, Schwab and Fraser argue that blindly and blithely doing things the way they've always been done is the antithesis of productivity and dynamism. Formulas may be comforting, but they rarely work in the real world. In this hysterically funny and very wise book, the authors share their successful approach to business through humorous and vivid real-world examples from around the world.