Decoding Customer Value at the Bottom of the Pyramid
Autor Ritu Srivastavaen Limba Engleză Paperback – 24 noi 2019
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Specificații
ISBN-13: 9781948976114
ISBN-10: 1948976110
Pagini: 180
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.25 kg
Editura: Business Expert Press
ISBN-10: 1948976110
Pagini: 180
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.25 kg
Editura: Business Expert Press
Notă biografică
Dr. Ritu Srivastava is a marketing faculty at MDI Gurgaon. The core of Dr. Srivastava's work centers around the industry with the firm belief that management education at all levels has to be absorbed by the industry. Her research ideas have been appreciated at national and international marketing conferences. Her co-authored textbook, Retailing Management, is a bestseller. As a trainer, her programs on marketing, services marketing, and marketing communications have been appreciated by the clients and participants. She also has developed a simulation, "Customer Black Box" which is being used by B schools for marketing management.
Descriere
A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.