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Decoding Women’s Magazines: From Mademoiselle to Ms.

Autor Ellen McCracken
en Limba Engleză Paperback – 27 oct 1992
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
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Specificații

ISBN-13: 9780333535905
ISBN-10: 0333535901
Pagini: 341
Ilustrații: XI, 341 p.
Dimensiuni: 140 x 216 x 20 mm
Greutate: 0.45 kg
Ediția:1993
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Notă biografică

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.