Colour is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. DEEP COLOR unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on colour and the nonverbal meanings it carries. Essays explore the intriguing facets of colour, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today -- and also how colour can take on new meanings. For creatives of all kinds, Deep Color helps us unpack the colour-laden stimuli all around us and find new depth in our colour choices.