- The First Casualty of the Mueller Investigation-Exonerated: In April 2019, the Mueller Report found no evidence that Papadopoulos ever shared information with the Trump campaign regarding Russia having "dirt" on Hilary Clinton or possessing her hacked emails, vindicating him.

- Name Recognition and Social Media: simple google search for the author's last name generates 9 million hits; he has over half a million Twitter followers; his name is nearly synonymous with Spygate and Russian Collusion

- Conservative Media Popularity: previous appearances on the following shows, plus standing invitations-Hannity, Jesse Watters (FOX News), and Tucker Carlson. National television hits promoting the hardcover including appearances on flagship FOX News show, Fox & Friends, "The Ingraham Angle," Hannity, Tucker Carlson Tonight, Martha MacCallum's "The Story," FOX Business's "Kennedy," and more

- Invitations from Non-Conservative Media, Too: open invitations from Rachel Maddow, Ari Melber (MSNBC), and George Stephanopoulos (ABC)

- Well-Reviewed Hardcover: Articles on and reviews of the hardcover appeared in Publishers Weekly, Wall Street Journal, Associated Press, New York Times, Foreign Policy, Reuters, Chicago Sun-Times, New York Post, Washington Post, Newsweek, and more. In February 2020, Los Angeles Magazine ran a cover story on Papadopoulos

- Skyrocketing National Profile: Author's October 2019 Congress campaign raised his national profile further and garnered media attention from NBC News, BBC, NPR, and CNN

- Timing: This paperback release coincides with complementary news developments in the 2020 election, with renewed claims of election interference and collusion.

- Proven Success of "Deep State" Books: Four other books on the Deep State connection to the Mueller Investigation that pub'd since March 2018 have sold 40,000 copies or more, but none of them are written by an insider

- Revelatory, Direct Knowledge of Deep State Sabotage Efforts: Papadopoulos's firsthand experience as the target of the FBI-and Western agents posing as Russians or Russian allies-makes the strongest case yet that Russian Collusion is a hoax

- 2019 Trump Tweet: On July 29, 2019, President Trump wished Papadopoulos well with the book to his 85.1 million followers, with the following message: "Good luck with the book George, should do well!"