The One Book for Today's One Key Issue:
HOW TO WIN WITH IT IN THE DIGITAL AGE
Of all the factors that can shape a company's future, one stands out: how well you use information technology. This fact is being proven today in every industry. Companies that win are leveraging the powers of IT for growth and competitive advantage. Meanwhile, many other companies risk being left behind. By using their IT systems mainly for routine functions, they are missing out on the greatest force multiplier of our times. Would you use a smartphone only to make phone calls? Demystifying IT is written for leaders of midsized companies. These firms are the heart of our economy but often don't fully tap what digital tech can do for them. If you are ready to move your business up, this book will help you find and forge a path that's right for you. The authors tell real-life stories of companies they have worked with. You'll see multiple ways in which strategic uses of IT can boost near-term revenues while building long-term market superiority. The authors also share best-practice principles for managing digitization projects, describe major pitfalls to avoid, and offer a practical guide to solving a crucial problem: how to get the company's "business side" and "IT side" working in powerful harmony.