The current economic crisis has triggered a broad debate about societal values. This is not the first time that this has happened: in the 60s and 70s of the last century, ethical questions like human rights, disarmament, the battle against poverty and the protection of the environment were successfully placed on the political agenda. During this period also, organisations like Amnesty International, Doctors Without Borders, Greenpeace and many other idealist groups were established. Despite these successes, idealism has over the past 20 years steadily lost much of its influence and glamour. The present book examines the reasons for this decline, describes the sources of idealism and proposes promising strategies derived from a number of real-life examples. The authors also include many tips on how a new flowering of idealism can be stimulated, actively and practically.