The advances in mobile technology and availability of broadband have made it easier to search for a hotel and book through an online reservation system. Although mobile applications are unlikely to revolutionize a hotels¿ reservation system to the same extent that the internet did, it may have an impact on hotel revenue management and the concept of implementing price structures. An effective reservation system has to employ the latest technology to allow hoteliers to gain a competitive advantage over their rivals and remain at the forefront of emerging trends. Hotels must therefore adapt their websites to respond to this development by adopting the use of booking engines and developing marketing strategies to include mobile technology. The ideas in the book will help hoteliers to control all reservations that come from different sources in a single control system, distribute rooms favorably to different online channels and analyze the contribution each sales channel provides to revenue, identifying the most efficient ones.