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Design, Create, Thrill: The Power of Graphic Design to Spark Emotions de Sara Caldas

Design, Create, Thrill: The Power of Graphic Design to Spark Emotions

Autor Sara Caldas
en Limba Engleză Paperback – 14 ian 2020
In this book, the author tries to present the perspectives of several authors and designers on how to achieve an emotional graphic design. Although they are not absolute truths and there is no guarantee that if a designer follows those people will be emotional attached to the work, they will certainly bring them closer to that.
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Specificații

ISBN-13: 9788417656027
ISBN-10: 8417656022
Pagini: 184
Ilustrații: 180 color images
Dimensiuni: 194 x 251 x 20 mm
Greutate: 0.61 kg
Editura: Hoaki

Public țintă

ENG

Notă biografică

Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her final project has been awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards'15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This wide set of influences sparked her interest around the theme of Emotional Design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission.

Cuprins

Table of contents

APPEALINGNESS: Attraction, Symmetry, Human Like, Multisensorial, Discoverability, Clarity.

NARRATIVE: Universal Concerns, Storytelling.

PARADOXICAL EMOTIONS: Raw, Scandal.

WHO WE ARE/WHO WE WANT TO BE: Achievements, Memories, Co-creation, Humour.

STANDARDS: Understanding, Surprise, New Perspectives, Statements.

DESIGN IT: Expression, Make it for Real.

ILLUMINATION: Stimulation, Physical Passion, Uplifting Experience.