Design for London is the product of a unique experiment in urban planning, design and strategic thinking. Set up in 2006 by then-Mayor Ken Livingstone and his Architectural Advisor Richard Rogers, the brief for the team was “to think about London, what made London unique and how it could be made better.” At the time, large-scale state investment was often not an option, and political consensus was fragmented. In addition, cities, by their nature, are fashioned through complex negotiation and deal making that involves many different stakeholders with different agendas. All of these factors complicated the assignment—and made the resulting projects and ideas more interesting. This book aims to provide an engaging account of the strategic approaches and work of Design for London. It outlines how key projects such as the London Olympics, public space programmes, high street regeneration and greening programs were managed.