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Design Genius: The Ways and Workings of Creative Thinkers de Gavin Ambrose

Design Genius: The Ways and Workings of Creative Thinkers: Creative Core

Autor Gavin Ambrose
en Limba Engleză Paperback – 27 aug 2014
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
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Specificații

ISBN-13: 9782940411962
ISBN-10: 2940411964
Pagini: 352
Ilustrații: 350 colour illus
Dimensiuni: 210 x 270 x 25 mm
Greutate: 1.36 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Seria Creative Core

Locul publicării:London, United Kingdom

Caracteristici

A visual tour de force, with an eclectic set of works from some of the highest quality creative individuals and agencies to appeal to both professional and student audiences across a broad range of visual arts subjects

Notă biografică

Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance journalist and writer who lives in Colombia, South America.

Cuprins

Foreword by Steven HellerIntroductionWhere do we go from hereChapter 1: Allowing Creative Thinking The creative environment Wanderings, mistakes & being curious The creative mind Why do we stop thinking? Learning to look Unconscious mindChapter 2: The Business of Creativity The business of creativity Ds, Ws & KISS of design Simple, simplicity, complex and complicated The role of design in building brands The problem with hierarchy The problem with research & focus groups Tight briefs boost creative thinkingChapter 3: Thinking in Images Recording Reportage Sketchbooks The power of the image The ordinary Low & high culture Documenting & collecting Vernacular & amateurism Cognitive processesChapter 4: Words and Narrative Where words come from .& where they are going The power of words Linguistic tricks Letterforms Telling stories Tone of voice NarrativeChapter 5: Form and shape Craft The craft of typography Shapes in nature Invention & reinventionChapter 6: Current Themes Reality vs hyperreality Materiality The experiential Sustainability Ephemera & permanence Politics & design Guerrilla etiquette Style, taste & beauty The cult of the ugly Location & globalization Data & statistics Lifeloggers MappingChapter 7: Technology Technology The future? Culture of availability The politics of technology & how it can be used for social good Digital globalization Shifts in realityPostscript by Sean BrennanIndexCredits & acknowledgements

Recenzii

This is a great all round and versatile book - love it!
A really good book looking at so many different aspects of creativity, which are backed up by great interviews with well known creatives. I will be heavily recommending this book with Level 2 students on their work placement unit, and recommending it to all students across our 4 year course.
A very well written and considered book. The fact that the content is broken down into separate sections makes it a solid teaching resource. I especially like the fact that it looks into current trends using transcripts of interviews with various practitioners to explain the subject. A very engaging and thought provoking read.

Descriere

Explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to ways of approaching the design process to help them to develop their powers of creative problem solving. It explains rules, theory, practice, techniques and visual curiosities that are designed to engage, provoke and inspire.