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Design in Motion: Applying Design Principles to Filmmaking

Autor Penny Hilton
en Limba Engleză Paperback – 22 ian 2020
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
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Specificații

ISBN-13: 9781350025516
ISBN-10: 1350025518
Pagini: 280
Ilustrații: 288 colour illus
Dimensiuni: 210 x 270 x 20 mm
Greutate: 1.07 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Case studies explore the cream of graduate projects from the London College of Communication's Graphic Moving Image course, showing the progression of each project. Each case study includes discussion with the now graduated, international filmmakers to review their formative work, casting a critical eye over the projects that became integral to their motion design career, allowing readers to apply these reflections to develop their own work

Notă biografică

Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.

Cuprins

AcknowledgementsPrefaceIntroductionPart One : Setting It All Up Chapter 1: Foundations Chapter OverviewBrainstormingPrimary versus Secondary research Storyboarding Development Feedback and Feed Forward Documentation ResourcesChapter 2: Audience Chapter Overview Personas and Empathy MapsContextFormat Treatment Tone of Voice ResourcesChapter 3: Structure Chapter Overview Story NarrativeKey messageDocumentaryVoice over versus captionsResources Chapter 4: Sound Chapter OverviewCreating the right tone and atmosphere Sound as a tool for Focus ShapeWorking with Musicians What's free and what's NotResourcesPart Two: Creating The Elements Chapter 5: Composition Chapter OverviewFraming Motion versus stillnessScreen spaceFocusResourcesChapter 6: Camera Chapter OverviewCamera movementWhy use different lensesCamera techniquesUsing a variety of ShotResourcesChapter 7: Form Chapter OverviewCircle Square TriangleUsing Form as explorationVisual Summaries OutcomesResources Chapter 8: Colour Chapter OverviewA quick overview of the history of colour on screenSignificance of colourCombinationsCreating a colour paletteColour correction and gradingResourcesPart Three: Putting it all TogetherChapter 9: Text and Info Chapter OverviewCharacterLegibility versus readability Ways of creating text MovementTitlesData VisualisationResources Chapter 10: Editing Chapter OverviewHow editing developed from shorts to featuresInvisible and visible editing Transitions (and Tips)EffectsRhythm and PaceResourcesIndex

Recenzii

Design in Motion is an essential handbook in conceiving, planning and realising moving image production, providing a comprehensive guide for professional or aspiring creatives wishing to communicate with time based media. Identifying key strategies, techniques, tools and resources Penny Hilton unravels complex processes into accessible steps for each stage of production with concise and insightful advice and support for your motion design and filmic ambitions from initial ideas to completed production.