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Design, Manufacture and Sell Your Bag Collection

Autor Ann Saunders
en Limba Engleză Paperback – 27 dec 2023
Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
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Specificații

ISBN-13: 9781350346604
ISBN-10: 1350346608
Pagini: 416
Ilustrații: 140 colour illus
Dimensiuni: 189 x 246 x 24 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Features 6 interviews with international practitioners, including designers like Zeynep Gürsoy - who founded Istanbul-based contemporary accessories label Tara Folks.

Notă biografică

Ann Saunders is a designer specializing in handbags and accessories. Her wide-ranging career in the fashion industry includes print design, product development, brand coordination and trend forecasting. As well as designing and managing her own brand, she also works with fashion entrepreneurs, helping them to develop their product ranges. Drawing on her extensive experience, she devised an intensive 'Handbag Design' course, which she has taught at the London College of Fashion and numerous international institutions.

Cuprins

Introduction1. The Creative Process2. Researching Your Brief3. Knowing Your Customer4. Designing Your Bag5. The Critical Path6. Materials 7. Hardware8. Understanding Bag Construction9. Completing Your Design10. Planning Your Range11. Sampling12. The Manufacturing Process13. Branding14. Marketing15. Business Planning16. Sustaining Your BusinessAfterwordHistory timeline

Recenzii

Ann Saunders has written an all-inclusive guide for anyone wanting to enter the handbag industry. From first idea to finished product, readers are directed with an expert hand, making this the ideal manual for aspiring designers
Design, Manufacture and Sell your Bag, is the ultimate accessories book! A comprehensive guide that will transform you into a bag designer, taking you from conception through to realisation, marketing and sales