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Designing and Managing a Research Project: A Business Student's Guide de Michael J. Polonsky

Designing and Managing a Research Project: A Business Student's Guide

Autor Michael J. Polonsky, David S. Waller
en Limba Engleză Paperback – 6 feb 2019
Drawing on their many years of experience in supervising student projects, Michael Jay Polonsky and David S. Waller provide examples of actual research problems and include important topics such as supervision, group work, ethics, the literature review and both qualitative and quantitative data analysis. The fourth edition has been updated to include an integrated case throughout on “high performance shoes”, robust coverage of questionnaire design and increased exposure of institutional review boards.
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Specificații

ISBN-13: 9781544316468
ISBN-10: 1544316461
Pagini: 360
Dimensiuni: 178 x 254 x 19 mm
Greutate: 0.54 kg
Ediția:Fourth Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Preface
Acknowledgments
PART I. THE FOUNDATIONS
CHAPTER 1. Introduction
What Is Research?
How a Research Project Fits Within Your Business Education
Overview of the Book
Online Support Materials
Case Study
Chapter Questions
References
CHAPTER 2. Choosing a Topic
Has the Topic Been Assigned?
Steps in Choosing a Topic
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 3. The Role of the Supervisor
Understanding Your Supervisor
What Is the Role of a Supervisor?
Selecting a Supervisor
Other Supervisor Arrangements
Ground Rules and Expectations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 4. Group Work, Group Dynamics, and the Role of Conflict
The Group Work Process
Why Assignments Use Groups
The Complexity of Group Work
Group Work and Conflict
Positive and Negative Conflict
General Causes of Conflict
Conflict Stimulation
Managing Conflict
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 5. Ethical Considerations
What Is Human Intervention?
Codes of Ethical Conduct/Practice
Ethical Philosophies
Ethical Issues to Consider
Technology Issues
Conclusion
Project Checklist
Case Study
Chapter Questions
References
PART II. UNDERTAKING THE RESEARCH
CHAPTER 6. Planning the Research Project
Importance of Planning
The Research Process
The Research Proposal
Managing the Research Process
Budgeting
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 7. Literature Review
What Is a Literature Review?
How Can Literature Be Used?
Where to Obtain Literature
How to Write a Literature Review
Referencing
Managing Your References
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 8. Data Gathering
Factors to Evaluate Data-Gathering Methods
Types of Research Data
Secondary Data
Primary Data
Sampling Methods
Research Errors
Conclusion
Project Checklist
Case Study
Chapter Questions
Appendix 8.1: Statistical Agencies that Provide for Up-to-date Demographics and Country Data
References
CHAPTER 9. Qualitative Data Collection and Issues in Analysis
Qualitative Data Collection Methods
Implementation
Analysis and Interpretation
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Further Reading
CHAPTER 10. Quantitative Data Analysis
Hypotheses, Errors, and Significance
Basic Analysis
Basic Associations
Basic Causal Relationship
Introducing Advanced Techniques
Conclusion
Project Checklist
Glossary
Case Study
Chapter Questions
References
Further Reading
PART III. COMMUNICATING THE RESULTS
CHAPTER 11. Presenting the Results
Ways to Present Research Findings
Numerical Tables
APA Style
Charts and Graphs
Pictures
Maps
Quotations
Reporting Statistical Results
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 12. Identifying the Implications and Establishing Recommendations
Describing the Results
Discussion and Interpretation
Research Implications
Recommendation Guidelines
Limitations
Future Research
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 13. Writing the Report
Written Communication
When to Write?
Types of Reports
Structure of a Project Report
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 14. Oral Presentations
Before the Presentation
The Presentation
Wrapping Up
Groups and Group Members in Presentations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
CHAPTER 15. Concluding Remarks
Some Final Hints for Those Undertaking a Project
Case Study (Epilogue)
About the Authors
Index

Notă biografică

Descriere

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.