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Designing Innovative Mobile Business Models

Autor Mutaz M. Al-Debei
en Limba Engleză Paperback – 5 aug 2012
This research investigates the design and engineering of mobile data services from a business model standpoint. The idea is that creating innovative mobile data services requires developing innovative business models. Indeed, innovative business models can help translate technological potential into economic value and allow telecoms to achieve their strategic objectives. This research develops an ontological framework, termed as "V4 Mobile Service BM Ontology". This Ontology incorporates four design dimensions: (1) value proposition including targeting; (2) value architecture including technological and organizational infrastructure; (3) value network dealing with aspects relating to partnerships and co-operations; and finally (4) value finance relating to costs, pricing, and revenue structures. Within these four dimensions, sixteen design concepts are identified along with their constituent elements. Relationships and interdependencies amongst the identified design constructs are established and clear semantics are produced. This research also identifies key value drivers in the mobile telecommunications industry.
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Specificații

ISBN-13: 9783659205286
ISBN-10: 3659205281
Pagini: 296
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.44 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

Mutaz Al-Debei holds PhD degree in Information Systems and Computing from Brunel University-West London, UK. He is currently working as an assistant professor at the University of Jordan (UJ), Department of MIS. He is also the director of the UJ Website office.