Today's consumer is savvy, smart and skeptical. They want benefits and not just a pretty picture of what you are about. They are interested in what THEY are about and what you can do for them. This book shows you the way to navigate through the jungle. Instead of finding a way through the trees and swampy areas, you'll strategize and develop a plan for a predictable and prosperous path through the business world and more specifically, your own community. I've taken my marketing knowledge of the past 30 years and combined it with what's working now and put it on steroids. I have taken the best of the best, combined it with the rest and brought you the official guide to building your business by focusing on a very specific "target market" approach. We really are in a jungle today and with all the internet technology dominating the marketplace you better be in the relationship game or like a lot of the other creatures in the jungle, you will be eaten. Follow the strategies and make your own path. There are no "one shot wonders" and you need staying power. This guide will show you how to do it.