Dethroning the King – The Hostile Takeover of Anheuser–Busch an American Icon
Autor J MacIntoshen Limba Engleză Paperback – 3 noi 2011
- Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
- Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
- Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate
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Specificații
ISBN-13: 9781118157022
ISBN-10: 1118157028
Pagini: 416
Ilustrații: Illustrations, ports.
Dimensiuni: 152 x 228 x 29 mm
Greutate: 0.5 kg
Editura: JOHN WILEY & SONS INC
Locul publicării:Hoboken, United States
ISBN-10: 1118157028
Pagini: 416
Ilustrații: Illustrations, ports.
Dimensiuni: 152 x 228 x 29 mm
Greutate: 0.5 kg
Editura: JOHN WILEY & SONS INC
Locul publicării:Hoboken, United States
Public țintă
Business narrative readers, market insiders, individual investors.Notă biografică
Descriere
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.