In this book were going to discuss the many tools available that can transform anyone into a powerhouse of a communicator and persuader To be an effective communicator, one needs to become competent at both the mindsets and the actual communication skillsets. Mastery of what is within and without You can be trained in the mechanics or every imaginable presenting or communication techniques, but if you're knees are trembling? You won't be able to deliver the message powerfully and generate the desired effects Table of Contents I. INTRODUCTION 4 A. Power of visualization 4 Visualizations as a simulation 5 B. Quick Time 6 II. THE VALUE OF PREPARATION 6 III. FAKING IT TO MAKE IT 7 IV. VALUES ELICITATION 8 V. WORDS ARE JUST WORDS 9 VI. ADDRESSING THE NEEDS OF A BIG AUDIENCE 10 VII. PERSISTENCE 11 VIII. GIVING EXTRA VALUE 11 IX. BEING PERSISTENT DOESN'T MEAN BEING PUSHY 12 X. CONTROLLING THE CONVERSATION 13 XI. ROUTINES AND SCRIPTS 14 XII. EFFECTIVE LISTENING SKILLS 15 XIII. DRILL TO CAPTURE TRANCE WORDS 16 XIV. DRILL TO READ BODY LANGUAGE 16 XV. THE 90/10 RULE 16 XVI. MAKING AN ENTRANCE 17 XVII. GOING FOR THE JUGULAR RIGHT AWAY 17 XVIII. QUESTIONING SKILLS 18 XIX. STATE CONTROL 19 XX. HOW TO DO STATE CONTROL? 20 XXI. CONTINGENCY PLANNING 22 XXII. CONGRUENCE 23 XXIII. ENTHUSIASM IS CONTAGIOUS 25 XXIV. THE POWER OF METAPHORS 26 XXV. NEVER STOP LEARNING 26 XXVI. MIRRORS AND RECORDINGS 27 XXVII. USING MENTORS AND OTHER EXPERTS 27 XXVIII. FAST TALKING 28 XXIX. EMOTING AND ANIMATION 29 XXX. BUFFERS 29 XXXI. DEALING WITH STRESS AND ANXIETY 30 XXXII. PROGRESSIVE DESENSITIZATION 31 XXXIII. CHUNKING OF INFORMATION 32