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Developing Digital Marketing – Relationship Perspectives de Park Thaichon

Developing Digital Marketing – Relationship Perspectives

Autor Park Thaichon, Vanessa Ratten
en Limba Engleză Hardback – 10 iun 2021
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
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Specificații

ISBN-13: 9781800713499
ISBN-10: 1800713495
Pagini: 224
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.41 kg
Editura: Emerald Publishing

Notă biografică

Park Thaichon is a Senior Lecturer and the Cluster Leader of the Relationship Marketing for Impact research cluster at the Department of Marketing, Griffith Business School, Griffith University, Australia. Park has published over 45 A ranked journal articles since 2015. His main research interests include relationship marketing, tourism marketing, marketing management, digital marketing, technology, and consumer behavior.
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University in Melbourne, Australia. She has authored books including Entrepreneurship and Innovation in Smart Cities (2017), Frugal Innovation (2019), and Sport Entrepreneurship (2018). In addition, she has edited more than 20 books, ranging from Knowledge Spillover-based Strategic Entrepreneurship (2016), Sport Entrepreneurship and Innovation (2016), and Transformational Entrepreneurship (2018).