»The Strategy for Conquering Blue Oceans«: The book examines the possibilities of expanding market boundaries through the »Blue Ocean Strategy«. On the one hand, strategic approaches and, on the other hand, the compilation of associated measures are worked out, on the basis of which future event concepts can be built. Among other things, the following thematic priorities are explained: - current developments and trends in the event industry - new digital event processes and programs - differences and similarities between presence, hybrid and online formats - competitive factors of events - complementary products and services of Events